Fossil Is Calling the Gen 5 Smartwatch

The highlights of fifth-generation Fossil’s Wear OS smartwatch, which the corporate unveiled Monday morning, is a feature meant to attraction to Apple users that’s also a first for a Wear OS by Google gadget.

The brand new watch, which Fossil is calling the Gen 5, will include a proprietary app later this fall (not at the watch’s launch, sadly) which can allow iPhone customers to reply tethered calls. Which of course may be attractive particularly to iPhone customers who don’t yet own an Apple Watch — and which might likewise potentially preclude them from buying one in the future if they spring for Fossil’s system.

That ability to reply tethered calls will, meanwhile, be available at launch for Android customers. Speaking of that launch, the watch is selling for $295 and available to buy beginning today in select Fossil retail stores globally in addition to via www.fossil.com. “For a number of years, the health and wellness industry has been converging with smartwatch technology — and Fossil knew there was an incredible opportunity to supply a connected choice for the design-conscious client looking to deliver style to their wrist,” Fossil Group executive vice president Steve Evans stated about the Gen 5.

He continued: “We’re extremely excited to be able to offer our first-ever proprietary apps that offer extended battery life and elevated iPhone compatibility, which is always top of mind with our customers around the globe.’’

To his point about battery life, Fossil says it’s developed a proprietary experience for this watch that features four battery life pre-sets. An “Extended Battery Mode” will permit customers to increase the life of the device to “multiple days” on a single cost, without sacrificing the ability to enjoy critical features like notifications and the heart rate monitor.

Emily Rodriguez

Emily Rodriguez

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