Fewer iPhone users are trading in their old handset for a new Apple phone, in response to a report by BankMyCell. The corporate which lets you sell your used phone and upgrade to a brand new one, collected data from over 38,000 individuals trading in their phones since October via June to trace Apple brand loyalty throughout the upgrade cycle. It discovered that 18.1% of iPhone owners have been selling in their phone for a Samsung device in June, the highest level it’s been within the research.
Samsung loyalty was increased, BankMyCell stated. Just 7.7% of Galaxy S9 customers switched over to an iPhone, and 92.3% remained on the Android operating system. As compared, 26% of individuals trading in their iPhone X moving onto another model.
These numbers more point to a development that reflects the overall picture of Apple or Samsung loyalty. BankMyCell is basing its information from people who use its service, and readily acknowledges that they do not represent general sales, which embrace auction sites, carrier stores, and Apple itself.
Apple did not instantly reply to a request for comment.
Earlier Wednesday, reported that during the quarter ending in June 2019, iOS-based units accounted for 36% of phone sales within the US, down 2.4 % from the same quarter last year. Android phone sales have been up 2.5% to 61% of all sales.
Gartner additionally reported phone shipments are seeing their worst decline ever, estimating that global shipments will fall by 68 million devices this year.