The house always wins — and now it has artificial intelligence on its side.
Some of the world’s most significant casino operators in Macau, the Chinese territory that’s the epicenter of global gaming, are beginning to deploy digitally-enabled poker chips and baccarat tables, hidden cameras and facial recognition expertise to trace which of their hundreds of thousands of customers are more likely to lose the most money.
The brand new tech uses algorithms that process the way customers behave at the betting table to identify their appetite for risk. This means, the higher the risk appetite, the extra a gambler stands to lose, and the additional revenue a casino tends to make, sometimes up to ten times more.
This embrace of high tech surveillance comes as casino operators jostle for development in a slowing industry that is under pressure globally from financial headwinds and regulatory scrutiny. In the world’s largest gaming hub, where expansion is reaching its limits, two casino operators – the Macau units of Las Vegas Sands Corp- have already begun to deploy some of these technologies on thousands of their tables, according to folks familiar with the matter. Sands plans to extend them to more than 1,000 tables, stated the individuals.
Three others, Wynn Macau, Galaxy Entertainment Group and Melco Resorts & Entertainment, are in discussions with suppliers about additionally deploying the technology, according to the individuals, who requested not to be recognized because they are not authorized to speak out publicly about the plans.